Vonzella App
Progressive Web App
Money bail is the gateway to mass incarceration and the prisons of poverty. Vonzella's app is a pre-paid, cost-sharing way for people to reclaim more control over their lives. Vonzella works to protect innocence and safety in a time of over-policing and inequity.
Role
UX/UI Designer
Front-End Developer
Impact
Minnesota Cup Winner 2020
Emphasize
Welcome visitors to your site with a short, engaging introduction.
A survey with 10 people was done using google form. The questions were based on their arrest experience and bailout challenges. The responses were collected in the form of multiple choice and short answers to get more insights at an early stage.
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Survey Statistics :
85%
Previously arrested
15%
Lives with someone who's been arrested
75%
Got into debt to get bailed out
25%
Couldn't get bailed out
Define
After getting insights from user research I had a clear understanding of who my target user will be and created a persona. User persona will help me make better design decisions that will satisfy the user's needs
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Demographics:
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Age: 18<
Race: Black, Latino
Gender: Male
Education: High school degree, equivalent, or less Employment: Employed or not employed Household income: $0 - $20,000
User Journey Mapping
This user journey map helped me visualize the steps users will take in order to accomplish a goal. During the process, I analyzed each step and identified how the user experience could be optimized.
Ideate
​I created a product features road map and prioritize them.
User Flows
A user flow was then created to understand how a user would navigate through the app. Here I primarily focused on the creation of a user account and how to put a claim.
Design Process
Initial sketches
Low fidelity wireframes
High fidelity wireframes
UI Kit
Test
I recruited 15 people to test the prototype. All participants met our demographics. The objective of the test was to understand :
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If users will pay $10/month for the insurance
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How easily users are able to pay the monthly fee through the app How easily users are able to create an account
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How easily users submit a claim
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How easily users are able to add advocates
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How easily users submit are able to manage their policy
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How easily users are able to navigate the app in case of emergency How does the overall experience feel like
The Results
100%
Test completion rate
95%
Error-free rate
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40% of the participants said they would pay more than $10/month for the service
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All participants were able to pay the monthly fee
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All participants were able to create an account successfully.
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All participants were able to submit a claim
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All participants were able to add advocates
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All participants were able to manage their policies
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All participants were able to navigate the app in case of emergency All participants felt that the experience was easy and friendly
Build
